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Adding value to spanish exports


30 DE noviembre DE 2016

Pedro López

Ricardo Migueláñez. @rmiguelanez

In our November edition of Who's Who, we're featuring the CEO of Chocolates Valor, Pedro López López (Villajoyosa, 1962), great-grandson of the Alicante-based company's founder, Valeriano Lopez Lloret.

Pedro received the 2015 Award just a few days ago for the Best Internationalization Strategy, in recognition of the innovation policies implemented by his company, in the opinion of Agrifood Comunicación's editorial team. This exemplifies the focus on modernity and innovation that the current CEO has brought to a company with a track record of over 130 years.

Pedro López López has been at the helm of Chocolates Valor since 2002, when his father, Pedro López Mayor, decided to step down and become honorary chairman, a position he held until his recent death, at the end of this past April.

His career began in 1989, when he interned in the sales department of Le Maison des Sorbets, in London. One year later he returned to Alicante to join the family business, where he was Export Manager until 1997. That same year he became the company's Managing Director. In 2002, he became CEO of Chocolates Valor.

López has a Business degree from the University of Valencia, and he completed the Senior Management Course at Fundesem Business School in 1989. He obtained a Master's in Internationalization from Eurofórum in 1997, and completed IESE Business School's Executive Development Program in 2000 and the Senior Management Course for Food Companies at the San Telmo International Institute in 2008.

López is a member of the Executive Board of the Valencian Business Association (AVE), a Director of Calidalia, and a professor for the upcoming 15x15 course at EDEM Business School.

In addition to his award, he has also been recognized with the European Candy Kettle Award in 2011; the Valencian Executive of the Year award in 2012, from Executives Magazine; and the ABC Person of Alicante Award in 2015.

When he's not working, López enjoys playing tennis, and all kinds of sports in general. He's also passionate about painting and is making a foray into writing. However, his greatest "hobby" is spending time with his loved ones: his family and friends are his greatest treasure.

I've only coincided with him on one occasion. It was during the presentation of our awards, and I was surprised by how friendly and sociable he was with our entire team. He arrived at the hotel with an enormous box of chocolates, to be handed out to all of the attendees—a reflection of his commitment and support for the product, wherever he goes and has the chance to work.

In short, we made the right decision giving the distinction to Chocolates Valor.

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