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Adding value to spanish exports


14 DE septiembre DE 2016

VOG and Marlene bring a large selection to Fruit Attraction 2016

There are eight types of apples, and lovely gifts, for anyone who visits the stand (3B07, Pavilion 3). That's how the consortium from Alto Adige/Südtirol will be presenting itself at Fruit Attraction 2016, a food and vegetable trade fair to be held in Madrid from October 5th to the 7th.

The producer organization from Alto Adige/Südtirol will exhibit a broad selection of apples at Ifema (the Trade Fair Institution of Madrid). Three varieties from VOG's extensive catalog will be in the spotlight in particular: Envy, which is sold by the consortium in Italy and the Mediterranean Basin together with VIP, is a very sweet and crunch apple and, by virtue of its exceptional organoleptic qualities, it has become a consumer favorite in many countries; Bio Marlene, Marlene's line of products born of the passion and hard work of 187 farmers dedicated to organic production; and Evelina Bio, which is especially appealing for its shape and color, aroma, crunchy texture and fresh, long-lasting flavor.

Another Spanish brand that will be in the spotlight, as usual, is Marlene, which has five varieties of apples supplied by its VOG partners: Golden Delicious, Red Delicious, Granny Smith, Fuji and Royal Gala, each of which has its own distinctive flavor and color and all of which bear the same blue sticker and Protected Geographic Indication, which guarantees that they come from Alto Adige, in the Italian Alps.

According to Terlano Gerhard Dichgans, the consortium's director, "The event will be a wonderful opportunity to meet with the clients and sales partners with whom we collaborate all year and who help us strengthen the Marlene brand in Spain, which market analyses have confirmed as being the leader in the country. Our goal is to reinforce that position."

Other marketing initiatives that will be organized at the stand include the distribution of small gifts to visitors who agree to be included in Marlene's database, which contains almost 4,000 names.

Those people already registered in Marlene's database will receive a different gift.

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