21 DE septiembre DE 2016
Wikispanishfood editorial team
Uvasdoce will participate in the eighth edition of Fruit Attraction, from October 5th to the 7th. The company, which produces and sells table grapes from Valle del Vinalopó, has never missed an edition of the fruit and vegetable fair, one of the most important trade fairs of its kind in the world.
Attendees can visit Uvasdoce in Pavilion 8 (Stand 8E03) and get up to speed on the latest news regards the upcoming harvest, as well as the new catalog and formats for its New Year's Eve line. New features for 2017 include upgrading the image of the company that set out in the fresh fruit sector in the 1970s, La Ballena. With a new logo and packaging, the Alicante-based company will relaunch in 2017 to complete its catalog with additional formats and brands. The other big news is that the catalog will be expanded to include five new varieties of seedless grapes from one of the most important variety programs in the world. It will also expand proprietary production by more than 20%.
Uvasdoce will take advantage of the eighth edition of Fruit Attraction to launch a new product for New Year's Eve. After debuting its grapes with edible gold, the company aims to add more magic and good luck to the most special night of the year with a new concept of 12 grapes. A fun format that the company aims to make available to all consumers. It will also present a few format for its mini grapes. All of these formats will soon be available on its website, Uvasdoce.com. A website that has been completely revamped and which customers have been able to visit since September 12th to see the new image, new content, and even get to know some of the Uvasdoce staff.