Carmen Benítez. Journalist @cabeherrero
Matarromera, specialized in wine and oil, operates in four Designations of Origin near the river Duero: Ribera del Duero, Rueda, Cigales and Toro. Its seven wineries produce high-end world-renowned wines. It has more than 500 hectares of proprietary vineyards in some of the best plots throughout the valley, with top-flight super-intensive plantations. It also owns the only distillery in region.
Matarromera Group, which received the Best Food Industry in Spain Award in 2012, celebrated its 25th anniversary in September with a very special event at the Cistercian Santa María de Valbuena Monastery, on Ribera del Duero's Golden Mile.
Carlos Moro, the group's President, thanked his employees, customers, shareholders, suppliers, the media and the government for their support over the last 25 years, and asked for "encouragement, which is extremely important at a time when all help for companies is truly invaluable". Moro, a native of Castile-León, also reiterated his commitment to continue to work "in the interests of the region and its people, our employees and their families, and our families as well."
Juan Vicente Herrera, President of the Castile-León regional government, gave the closing remarks, during which he highlighted Matarromera's track record over the years, the strength of its business and its expansion throughout Spain and into international markets. Said Herrera: "Matarromera is a success story, and we are grateful for the legacy that it conveys in terms of dedication, hard work, pride and humility in response to current-day problems." He underlined the group's "internationalization efforts, commitment to quality, search for innovation, and diversification", concluding: "today's lesson is clear: the culture of dedication by a family of business owners and its commitment to the future is the best kind of solution we have right now."
Attendees included representatives from the national and regional government, including Ramiro Ruíz Medrano, Delegate to the Castile-León government; Juan José Lucas, First Vice-Chairman of the Senate; Pilar del Olmo, Tax Minister; Silvia Clemente and Alicia García, Agriculture and Culture Ministers; and Pablo Trillo Figueroa, Territorial Delegate for the Castile-León government in Valladolid.
On the occasion of its 25th anniversary, Matarromera has launched a special limited edition of two wines, one red and one white, which is also the first white wine in the group's history. Its products are available in more than 50 countries.
Best business model
Matarromera Group also won the 2013 International Award for the Best Business Model in the Innovation category, organized by the Association for Management Progress (APD), promoted and sponsored by Development Systems.
The jury viewed as positive Matarromera's position as the wine company with the highest R&D and innovation spending, accounting for approximately 30% of annual revenues, which has enabled it to participate in more than 60 research projects. The Group considers innovation to be a global, strategic process for the company. This includes innovation in processes and products, as well as in operational aspects in connection with customer relations. Matarromera Group has many projects and patents involved in more than 12 research lines addressing traceability, process improvement, alcohol-free wine, polyphenol extraction, and the development of high-end functional cosmetics and complementary products with health benefits.
Its commitment to innovation has also been recognized with the following distinctions: The Castile-León Economic Award for the most innovative product (EminaSin), the 2011 Cinco Días Award for business innovation, the 2012 Carrefour Award for the most innovative company in Castile-León, the 2011 Hispanic-German Award for Innovation, and the 2012 European Environment Award, granted by the European Commission every two years to environmentally responsible companies.