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Adding value to spanish exports


27 DE noviembre DE 2017

Meat Attraction and Fruit Attraction, a promising future

Ricardo Migueláñez. @rmiguelanez

Those of us who were lucky enough to attend Fruit Attraction and Meat Attraction a month ago already knew that they were a resounding success, even before official attendance figures were published.

Both fairs, organized jointly by IFEMA with their respective sector associations (FEPEX and ANICE), met expectations and filled their pavilions with professional visitors, who came out in throngs to support their industries.

Fruit Attraction is a success story, and I'm not going to look at the figures for that event (which are out of this world), but I would like to focus on Meat Attraction, the first edition of which met all expectations.

The first edition of Meat Attraction was a crucial test, given everything involved in organizing a fair of this kind. According to official figures, there were 242 exhibitors and companies from 16 countries and over 9,000 professional visitors in two and a half days, making it Spain's leading fair aimed exclusively at the meat sector—the fourth-largest industry in Spain.

The fair's success is attributable to how well its program of buyers and national and international opinion makers functioned. A total of 218 buyers from 25 countries were invited, many of them by exhibitors, who make the decision on who was to be invited. They came primarily from Europe, Asia and Latin America.

The Meat Attraction-Cajamar Forum was also very beneficial and active, allowing companies to highlight their new products and offer demos and samples. It featured various presentations, including one focused on the internationalization of the meat industry, and another on meat and health, which was also streamed on social media.

This made one thing that we've always defended extremely clear: industry fairs with an international focus catering to trade professionals always garner notable attention.

Broadly speaking, it's more than apparent that agri-food fairs of this kind are a force to be reckoned with, and they have a promising future.

You must reinvent yourself or die, and Fruit Attraction is an example of that: it committed to this format and now it's the industry's second-largest fair in the world.  

We've taken notice, and I encourage IFEMA and ANICE to organize a second edition of Meat Attraction.

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