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Adding value to spanish exports

Wikispanishfood

21 DE octubre DE 2018

Professional attendance Grew by 30% at the second Meat Attractionw

Wikispanishfood Editorial Team

The second Meat Attraction, organised by IFEMA and the Spanish National Meat Industries Association (ANICE), brought together, from 18 to 20 September, a total of 163 exhibiting companies, representing almost 400 brands from 16 countries around the world. In total, the fair attracted 10,069 professionals from 43 countries, mainly from Italy (15%), Portugal (14%), France (13.8%), Colombia (6.9%), Japan (4.1%) and the Netherlands (4%), highlighting the strategic international dimension of Meat Attraction as a global commercial meeting point aimed at enhancing and expanding target markets for our exports.

These data represent a 28.9% increase on the figures for the last fair, which highlights the potential of the meat industry and flags Meat Attraction as an important commercial instrument at the service of the industrial and marketing sector, both domestically and in international markets. Meat Attraction is consolidated as a fundamental tool aligned with the meat sector's strategic development and commercial objectives, throughout the value chain. The fair aims to continue positioning and consolidating the Spanish sector as one of the main global meat product suppliers in all their diversity and quality.

The first "Buyers Meetings" Programme contributed to the exhibition's growing external projection, by included a B2B meetings agenda with priority market buyers, which was supported by ICEX Spain Exports and Investments. The commercial balance was very positive, with the presence of 70 buyers from 55 companies, from 15 countries (Korea, Vietnam, Philippines, Japan, Singapore, Mexico, Colombia, Egypt, United Arab Emirates, Iran, France, Germany, The Netherlands, the United Kingdom and Greece), and more than 450 commercial meetings were held with 52 exhibiting companies. All of which was highly valued by the participants.

It is also worth mentioning the programme for national and international buyers and specifiers, organised by IFEMA with a significant investment of economic and technical resources, to which 243 buyers from 25 countries were invited, coming mainly from Europe, Asia and Latin America.

Raúl Calleja, the new director of Meat Attraction, which specialises in the agri-food sector, points out that "the international aspect will be one of the strategic pillars for the project in 2019, by identifying and working with the destination markets for each product type, and investing all the resources necessary to guarantee that Meat Attraction becomes a benchmark and essential appointment in the business diary of the entire production and distribution chain."

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