Wiki Spanish Food editorial team
Anecoop is celebrating its 40th anniversary this year, and the sector fair Fruit Attraction is the first major event of the season, which will indubitably be affected by celebratory activities. In fact, the second-grade cooperative has launched a campaign called "You&Anecoop" which recognizes the hard work of everyone that has contributed to its success over the last 40 years: farmers, representatives of its member cooperatives, employees, customers, consumers and opinion leaders.
As is usual at these types of fairs, Anecoop represented, at its 128 square-meter stand, all of the group's activities, which comprise five commercial offices, in Almería, Murcia, Sevilla, Valencia and Valle del Ebro, nine subsidiaries in Europe and Asia, three logistics platforms and two R&D and innovation centers. Anecoop had all of its seasonal products on display in their packaging so that visitors could see what products look like at the point-of-sale. Transparency in terms of product provenance is essential for Anecoop, and was reflected in all of its stand's exhibition areas, where the cooperative visually highlights the various production zones for its fruits—both citrus and otherwise—and vegetables, all of which are grown in Spain.
The Kaki Persimmon is a fall fruit that's an essential part of Anecoop's offer, and every year it takes pride of place at its stand. Last year the company sold 71,000 tons of the fruit, and this year it expects to sell more than 80,000. As in previous years, the promotional campaign will be organized by the Designation of Origin Kaki Ribera del Xúquer, which is the main source of funding thanks to producers, and which will be co-financed by ICEX in certain markets. Aimed primarily at final consumers, the campaign will extend to countries such as Germany and the UK as well as France, where Anecoop focuses heavily on promotions together with other Designations of Origin, financed by the European Union. The Czech Republic remains a strategic market for Anecoop, and the company makes notable efforts to promote its products there.
Another product in the spotlight each year is the extra-early Clemensoon, which is exclusive to Anecoop. Production is expanding at a planned pace of 2,000 tons per year so as to not saturate the market when it's in season, between the third week of September and the fourth week of October. This fruit is especially appealing in terms of distribution terms due to its organoleptic qualities.
Within its tropical fruit line, Bouquet Exotic, the group remains most committed to the pomegranate, and has invested notably in R&D and innovation to test out new varieties with a view to developing a range that adapts to the tastes of different European consumers.