ElPozo Alimentación has been at FOODEX 2014, held in Tokyo from March 4th to the 7th. The event is a leading food and beverage fair not only in Japan, but also in the entire Asia-Pacific region.
The island nation's food, beverage and foodservice market is worth 225 billion dollars. Japan imports 60% of the food it consumes, which amounts to 44 billion dollars.
In view of the country's extreme dependence on imports (its food self-sufficiency rate is just 40%), ElPozo Alimentación used the fair to further develop its sales penetration, in both Japan and in Asia in general.
ElPozo, which operates in 80 countries around the world, aims to strengthen its position in those areas while also entering new markets.