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Adding value to spanish exports


6 DE agosto DE 2019

"Innovation is currently an obligation for the meat industry"

After winning the best SME distinction as part of La Razón's Tu Economía awards, WikiSpanishFood wanted to learn more about the company Emcesa, so we interviewed its general director, Javier Mancebo.

WikiSpanishFood - Emcesa recently won big at La Razón's Tu Economía awards with the Bankia Prize for the Best SME. What does this award mean for the company?

J.M.- Indubitably, it's an extremely important award. It's recognition for a job well done by everyone that's part of Emcesa. We've both grateful and humbled, and gives us a boost of energy that will allow us to continue doing out job with more enthusiasm and strength.

Q.- What led you to join the Chorizo Consortium in December 2018?

J.M.- Emcesa produces more than 1 million kilos of chorizo each year, the most popular of which is chorizo oreado. As a result, we had to join the Spanish Chorizo Consortium, which defends the sector's production and quality standards that support Spanish producers. Belonging to the association provides incredible support for exports.

Q.- Emcesa is committed to making progress in the production of healthier meat products. What's the ANPROCAF project about and where does it stand?

J.M.- ANPROCAF refers to an "oil structuring system as a strategy to improve the content and profile of fatty acids from fresh meat products."

It's a project being implemented in cooperation with the ICTAN (Institute of Food Science, Technology and Nutrition), which is part of the CSIC (Spanish National Research Council), which aims to obtain new meat products with better fat profiles and healthy properties by using vegetable and marine oils and using cutting-edge technologies.

The 2-year project has a budget of over 300,000 euros and is co-financed by the CDTI (Centre for the Development of Industrial Technology) with FEDER funds from the European Union.

The project has achieved the first of its two technical-economic milestones included in the work plan.

Q.- What role does innovation play at Emcesa?

J.M.- It's currently one of the company's main strategic objectives. Innovation today is essentially mandatory for the meat industry. It's the pillar on which we continue to grow and evolve and which will allow us to successfully address the challenges that lie ahead in a tremendously competitive and agile market. It focuses on the "new" consumer, who is more informed and, therefore, more demanding.

Q.- What are the future challenges facing the company?

J.M.- The main challenge is to meet the demands of society in issues such as:

  • Sustainable packaging, which is something we've been working on for a while.
  • Animal welfare, and obtaining certification for all of our suppliers.
  • Transforming a traditional product into a "convenience" one while maintaining the essence and "freshness" of our products. It's a goal that I have no doubt we will achieve.
  • We must continue with our plans to expand abroad, which is clearly essential for growth and it's a main part of our goals for the future.
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