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Adding value to spanish exports


'Currently there are only four producers in Spain growing Kumato'

Ricardo Miguelañez, Agricultural Engineer. @rmiguelanez

G's Spain was created in 1985 and is part of G’s Group, which was founded in the UK in 1952. It is a leader in Europe in the production and sale of a wide range of fresh fruits and vegetables. Own production in 5 countries with 4,500 hectares in Spain. Vertically integrated throughout the entire production chain.

Wikispanishfood interviews Juan Alfonso Sanchez Sanz, Comercial Chairman of Pascual Marketing

Ricardo Miguelañez.- When did you begin collaborating with Syngenta to grow Kumato on your farms? Why did you choose that variety?

Juan Alfonso Sanchez Sanz.- G’s Group has been working with Syngenta on Kumato tomatoes since 2005. Since that time, our group has focused on growing tomatoes with flavor to meet the needs of all customers in Europe and on distinguishing ourselves from other producers.

R.M.- Are there any requirements to join the group of Kumato producing companies, or is it open to everyone?

J.A.S.- Currently there are only four producers in Spain growing Kumato and, at the time, Syngenta was looking for companies which, with their own farms, human resources and greenhouses, and distribution channels in Europe, were able to produce and sell a product year-round with a consistent flavor, unlike other varieties which maintain their qualities only for few months of the year.

R.M.- How have you benefited from using Syngenta seeds to grow tomatoes?

J.A.S.- As we expected in the beginning, it has enabled us to grow a tomato that is consumed all year long in a large part of Europe and that has a distinct and unique flavor compared with traditional varieties. That allows us to include another variety in our mix of tomatoes which sets us apart from our rivals, both in Spain and in emerging countries, adding value to the product category.

R.M.- What are the advantages of including this variety of tomato in your product portfolio?

J.A.S.- In addition to being a product for which consumption has increased since the beginning, the sales price is quite balanced, with no abrupt increases or decreases as experienced by other varieties, since supply is very much in line with demand. Every year the producers and Syngenta analyze the situation and make a joint decision about increasing volume to ensure that we are always in line with demand and to avoid oversupply.


R.M.- How is the Kumato different from the other tomatoes you sell?

J.A.S.- It has an intense, sweet flavor reminiscent of a traditional tomato, and it's able to maintain that quality all year round. Its characteristic color (green, ochre, red) also sets it apart from other varieties.

R.M.- The product is increasingly popular among consumers. But how does it reach them? What are the usual sales channels?

J.A.S.- This tomato is mainly available at large supermarket chains in central and southern Europe and in specialized fruit shops. In Spain, it's available in all supermarkets and hypermarkets, and represents a significant portion of total tomato sales.

They are generally presented on 500-gram trays with complete information about the product and how to use it, and they are also sold in bulk.

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