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Adding value to spanish exports


9 DE agosto DE 2018

Luis Osuna

Ricardo Migueláñez. @rmiguelanez

Our section "Who's Who" this month highlights the man behind one of the largest and fastest-growing supermarket chains: Luis Osuna, Chairman and CEO of Covirán.

Osuna (Granada, 1968) is married with three children and has a degree in Economics and Business from the University of Málaga. He also holds an Executive MBA from ESIC Business & Marketing School, a Master's Degree in Agri-Food Company Chain Management from the San Telmo International Institute, a Master's Degree in Finance and Treasury from ESADE Business School, and certification as an insurance mediator from the General Insurance Directorate.

Before taking the reigns of Covirán, in 2008, he held other positions of responsibility within the company. He started out as a financial director of group companies and also for the sub-directorate general.

In addition to being Chairman and CEO of the group, he is also currently the Executive Vice-President of the Covirán Foundation, and Chairman of the Andalusian Federation of Food Service Businesses (CAEA) and of the Board of the Confederation of Andalusian Businesses (CEA). He is also a member of the governing body of the Spanish Association for Distributors and Supermarkets (ASEDAS) and other business organizations (CEOE, CEIM). Osuna is a member of the Leading Brands of Spain Forum, a member of Caixabank's Andalusian territorial advisory board, and a member of the advisory board for the Association for the Advancement of Management and of San Telmo International Institute, in Seville. These are all positions he undertakes with pride.

Covirán is a cooperative of food retailers, a concept which (as he explained the first time we met) has nothing to do with others operating in Spain. As a result, the way it functions and its results, which improve year after year, are different. In 2016, the group increased net profit by 13% to 1.04 million euros, while pre-tax profit amounted to 1.27 million euros, 4.3% more than in 2015.

The Granada-based business also reported gross sales of 1.260 billion euros, 4% more year-on-year. Of that figure, close to 106 million came from sales in Portugal and 1.154 billion came from Spain. Like-for-like sales expanded by 1%.

Recognition of its performance is not only reflected by company data, but also in the awards it has received. Osuna has been recognized for his efforts at Covirán in areas such as innovation in the retail sector, workplace safety, quality and CSR. He has also been recognized as one of the 21st century leaders from Granada by Garnata Magazine and by the Granada Chamber of Commerce for his cooperation with the institution; he received the 2013 Distribution Director's Award from the Directors of Industry and Distribution Club; and he received the 2015 Andalusia Executive Award from the magazine Andalucía Económica, among others.

He's also co-author of the book Del Empresario al Emprendedor (From Businessman to Entrepreneur; JdJ Editores, 2008) and the author of many articles related to the agri-food sector published in industry media.

In addition to running Covirán, Osuna has many hobbies, among them golf, tennis, skiing and swimming. He also loves farming and agriculture.

Up close, Osuna is a very warm but cautious person, at least that has been my impression when I've run into him.

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