Ricardo Migueláñez. @rmiguelanez
It's the beginning of the year, so it's a good time to get organized. We've already done it, and our publication's 2018 calendar is chock-a-block with not-to-be-missed events.
One of those is Meat Attraction. After the success of the first edition, which attracted more than 9,000 professional visitors and 242 exhibitors from 16 countries, it's back with new features.
The second edition of this event will be held from September 18th to the 20th with a view to strengthening its useful commercial time.
Meat Attraction 2018 will, once again, focus on meat and meat by-products, their distinct quality offer, halal and kosher certifications, and ancillary industry suppliers.
It will also strengthen its program for procurement professionals with B2B meetings, providing a bigger budget for this area.
This year will see its fair share of fairs because, in addition to Meat Attraction, other important events will be held in 2018, some of them gaining in popularity as they've been able to adapt to changing times with successful models, while others have become out-of-date and will have to prove that they still work.
The return on investment required to justify companies' presence at these events is increasingly important and, therefore, those that offer satisfactory returns are the ones that are surviving, and even thriving, with larger exhibition areas and more commercial meetings, essential for developing an international reputation.
As we've always said, our sector's main challenge is communication and marketing, and these types of fairs clearly help convey our products' excellent qualities to every corner of the world, and also in Spain where, thanks to these events, the media highlights the importance of Spain's agri-food sector.
At the end of the day, that's the objective of all of us who make up the agri-food family: strengthen the image of our sector and our products as a basic tool for economic development, not only in rural areas but also in cities.