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June
29/06/2017

Long live fruit juice

Wikispanishfood editorial team

The Spanish Association of Juice Producers (Asozumos) met at the Ministry of Agriculture and Fishing, Food and the Environment (MAPAMA) on Tuesday on the occasion of the seventh edition of World Juice Day, a key event for the industry, when it aims to highlight juice's characteristics as part of a balanced diet.

To celebrate, Asozumos organized an event entitled "From field to table", during which an analysis was offered on fresh fruit and vegetable producers, processors and sellers, which includes juice.

At the event, Javier Lorenzo, President of Asozumos, presented juice consumption data in Spain for 2016, taken from the European Fruit Juice Association's most recent report, which reflected a -6.28% decline with respect to 2015, from 886.46 million liters to 830.82 million liters in the last year.

According to Lorenzo, the industry's main objectives are to "position fruit juice once again as beneficial for a healthy lifestyle; balance the debate by increasing the participation of fruit juice in the public sphere with information that is true, rigorous and scientific; and strengthen arguments by increasing social credibility based on scientific rigor."

Lorenzo also underlined the important role Spain plays in Europe in terms of juice consumption, ranking fourth and trailing Germany, France, and the UK; however, in per capita terms, Spain's figures are below the European average, at 17.9 liters/person per year.

Spain is a global power in terms of fruit and vegetable production and sales and, therefore, of fruit juice.

All of the wealth generated from primary production is consumed in Spain, and fresh and processed fruit is also exported as juice, in cans, and deep-frozen. Approximately, and on average, 20% of fruit and vegetable production is processed. We know that Spain processes 24% of vegetables, 20% of citrus fruit, and 14% of the remaining fruit—a unique opportunity to consume not just fruit and vegetables directly, but also juice, which is part of a balanced, healthy diet. In fact, experts believe that regularly consuming these products is beneficial, thanks to their nutritional qualities. In addition to containing water, which helps with hydration, they provide vitamins and minerals and a variety of antioxidants, which are good for your health. This is further confirmed by the inclusion of fruit and fruit by-products in the base of the Mediterranean Diet Pyramid.

Ten rules for consumption

With a view to promoting a balanced and varied diet, Asozumos and other professional organizations such as ASAJA and UPA, Cooperativas Agro-Alimentarias de España, the Spanish Association for Canned Vegetables (Agrucon), the Spanish Association of Frozen Vegetable Producers (ASEVEC), and the National Federation of Vegetable Processors and Processed Food Associations (FENAVAL) have drafted the Ten rules for the consumption of fresh fruits and vegetables, juice and canned vegetables, which was also presented at the event. The ten rules are as follows:

1. Get in the habit of eating fresh fruits and vegetables, juice, and canned and deep-frozen vegetables.

2. Eat them to stay hydrated. Fruit is the food that provides the most water to your body.

3. Set an example for children by eating a large amount of fruits and vegetables each day.

4. Include them in all of your meals as part of a balanced and healthy diet.

5. Don't forget about fruit juice.

6. Learn about which varieties are in season throughout the year. In Spain, we have a large variety of fruits and vegetables all year long, with many qualities and delicious aromas and flavors.

7. Discover new recipes.

8. Recharge your batteries after exercising. Fruit juice is a great way to hydrate after an intense work out, as it also provides a large amount of nutrients.

9. Eat foods that meet high quality standards. Fresh and processed fruits and vegetables from Spain undergo a control system that guarantees their authenticity.

10. Help create jobs and wealth in the agri-food sector.

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