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Opinion
21/09/2016

The fruit and vegetable market: consumption and positioning of markets

José Luis Illescas. Head of Mercasa's Price and Markets Department

Food is a necessity and a tool for taking care of our health and protecting our bodies, but it's also a distinguishing element of people and societies. Broadly speaking, eating fresh foods provides balance as well as a natural way of consuming the vitamins, minerals, proteins and oligo-elements our bodies need. Fruits and vegetables are the foundation of a healthy diet, they have characteristic flavors and exclusive nutritional properties that distinguish one food from another, they're delicious and there's something for everyone, and they're also one of the most important components of our Mediterranean diet. Knowledge about all of these distinctive features should never be lost, and should be passed down from generation to generation.

Below is an extensive review of the most notable aspects of a sector with significant economic importance at global level, and where our country is a leader in production and exports. The specific principles of consumption and the role of the Mercas Network as a strategic mechanism within the sector and as a supply channel are described in the full article below.

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