Wikispanishfood editorial team
Sakata Seed Ibérica, the Japanese company that sells seeds and engages in plant breeding, will attend the 8th edition of Fruit Attraction. This is the leading event in Spain for the international fruit and vegetable sector, and it will be held at Ifema (the Trade Fair Institution of Madrid) from October 5th to the 7th.
The company, which is participating in the event for the seventh time, will have a 128-square-meter stand (C11, Pavilion 4). Using the slogan "Sakata flavor", the company will highlight the leading varieties in its seed catalogue, such as broccoli, butternut squash, cherry pear tomato, and frog skin melon. Together with these, Bimi will play a leading role; in fact, in the last two years it has become one of Sakata's gourmet products. Visitors will be able to taste and experience the products on display in one section of the company's stand, and they'll also be able to learn more about Sakata and speak with its representatives.
For the company, attending this fair is an opportunity to promote its new varieties, raising awareness about its quality and strenthening its sales relations with the sector. The stand is the perfect place to welcome customers, who can sample its products in a relaxed setting. By participating again, Sakata aims to foster meetings with the fruit and vegetable market and strengthen existing relationships for future harvests.