More than 200 importers and Chinese professionals with ties to the meat industry networked with Spanish companies and the Interprofessional Agri-food Organization for White Pigs (INTERPORC) at the latter's corporate stand at the prestigious IFE Food and Beverage Expo in Guangzhou, which concluded this afternoon after a three-day run.
INTERPORC organized the activities for a pavilion with 8 Spanish companies in the pork industry where, in addition to establishing business relationships, Chinese trade professionals attended cooking demonstrations and product tastings featuring Spanish pork, led by chef Fernando del Cerro and expert carver Ricardo Rojas.
In addition to the activities Interporc organized at its stand, it also had a very busy schedule, which included meeting with the Chinese media to raise awareness about the advantages and qualities of Spanish pork and a joint event together with the Spanish Embassy on Wednesday, June 29th, with importers, sales agents, HoReCa leaders and meat producer associations in China.
The world's leading pork consumer
China is the largest consumer of pork and pork products in the world, and ranks second in terms of imports—trailing Japan only slightly—accounting for 21.7% of global purchases, with 1.6 million tons in 2015 and a market value of over 2.476 billion euros.
China is strategically important for Spain's pork sector, as it's the fourth-largest foreign market in terms of sales, after France, Portugal and Italy, and the largest market outside the EU. Spanish exports to China expanded by 256% in the last four years, to more than 327 million euros in 2015, making Spain the third-largest foreign supplier to China, behind Germany and the US.