Wikispanishfood editorial team
European supermarkets increased their volume share in 14 of the 20 countries surveyed, according to the PLMA's 2015 International Private Label Yearbook. Switzerland was the only country (53%) to exceed Spain (52%) in this regard. The UK, Germany, Austria, Belgium and Portugal achieved volume shares of 40% or higher.
In terms of value, of the 20 countries analyzed by Nielsen in 2015, 17 saw their share increase. The UK, Spain and Switzerland obtained market shares of over 40%.
The PLMA says in its European Consumers Today study that consumer purchases of private label products is a behavior that's here to stay. The report, which is based on an extensive survey, also says that consumers buy private label products more often and in greater quantities. Specifically, 46% of those polled buy them frequently.
Another high percentage of consumers, around 32%, maintains that at least half of all the products they buy includes private label food products.
Value-for-money continues to be the main reason consumers buy these types of products (73%). Other reasons include quality (37%), special offers (34%), flavor (30%) or trust in the retailer (24%).
In short, according to the PLMA's study, six in every ten survey respondents "agreed" or "strongly agreed" that private label products are just as good if not better than manufacturer brands.
The Private Label Manufacturers Association is the only organization of its kind. It represents more than 3,500 member companies around the globe. Membership ranges from multinational corporations to small family-owned companies.
It organized its first trade show in the United States 36 years ago, and its first trade shows in Europe in 1986 and in Asia in 1994. It currently provides services to member manufacturers in more than 70 countries. In addition to three annual trade shows in Amsterdam, Chicago and Shanghai, PLMA also offers conferences, executive education programs, market research, studies and publications.