Wiki Spanish Food editorial team
Segoviana de Patatas participated in the international fruit and vegetable fair, Fruit Attraction 2015, held at Ifema (the Trade Fair Institution of Madrid) from October 28th to the 30th.
This was the company's first time at the event, where it presented its product line and met with customers and the media interested in learning about its offer this season.
The company took advantage of this opportunity to present its new brand, Tres Coronas, to the distribution and catering segments, the result of an exclusive collaboration agreement with Dutch company HZPC, as it is the only company in Spain selling the Voyager variety, which has unique properties and is grown only on the Iberian Peninsula.
Tres Coronas is a new type of potato adapted to consumers' needs which has more possibilities when it comes to preparation methods, unlike other types of potatoes, which can only be prepared one way. This high-quality potato is an excellent option for frying and cooking. They are large in size with yellow, shiny, fine skin and are disease resistant and, therefore, much easier to grow.
Segoviana de Patatas had a stand (9F05B) in pavilion 9, and the entire team was in attendance to give attendees an exclusive first-hand look at its new products.
About Segoviana de Patatas
Segoviana de Patatas, which has been operating for more than 42 years, is a family-owned business with extensive experience in the sector. Product quality is one of the company's hallmarks.
It has modern facilities equipped with computerized humidity and temperature control features to ensure that the potatoes are stored in optimal conditions, maintain all of their qualities, and reach consumers in top-notch condition.