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July 2015

Frigo shakes up the ice cream industry

Wiki Spanish Food editorial team

Frigo, one of the leading ice cream brands which belongs to Unilever, wants to offer consumers new experiences through the "Happiness" concept. The new stores boast an innovative design with an exclusive, high-quality offer to provide consumers with a unique experience, focusing on every last detail.

Ice creams are created with a selection of high-end toppings which can be combined with various sauces and fresh-cut fruit. They're mixed with soft-serve vanilla ice cream, creating a delicious combination of textures and sensations which will delight consumers with their singularity.

Happiness exclusively offers seven very different recipes which will surprise customers who want to taste the desserts prepared by chef Emmanuel Ryon, Pastry World Champion in 1999.

Innovation and variety are the hallmarks of the seven varieties prepared by the chef exclusively for Frigo: Tropi Colada, Granoo La La, Choco Lot, Caramel Crush, Praliné Dream, Apple Pie Lover and Coffee Kick.

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