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Carlos Moro

Ricardo Migueláñez. Agricultural Engineer. @rmiguelanez

Born in Valladolid in 1953, this agricultural engineer is, first and foremost, passionate about Spanish wine. Luis Carlos Moro González has a PhD in Oenology and Viticulture from the Technical University of Madrid, degrees in Small Business Economics from the Complutense University of Madrid and in Business Economics from the Technical University of Madrid, and a Master's in ICT. He also belongs to the Senior Corps of Civil State Administrators (1983) and to the Senior Corps of Information Systems and Technology (1992).

For more than 800 years, his ancestors have had ties to the wine sector, and were pioneers in planting vineyards in Olivares and Valbuena de Duero.

A man of strong convictions with a passion for winemaking and the land, Carlos Moro is the founder and current chairman of Matarromera Group, one of the most prestigious family winemaking ventures in the industry in Spain, with seven wineries in a total of six Designations of Origin. Wherever there's an event on agri-food innovation and sustainability, Moro is there, talking about his company and what it's doing, in both the wine and olive oil sectors.

He decided to make a personal and professional change in 1988, laying the first stone for what is today a company to which he has wholeheartedly dedicated his heart and soul. Bodega Matarromera was founded that year, in Valbuena de Duero.

Before his move into the sector, Carlos Moro worked at various organizations which provided him with the expertise, experience and training necessary for his future professional endeavors. He was an Agricultural Engineers with the Ministry of Agriculture for seven years. He was also Deputy Secretary General of the Spanish Food and Drink Industry Federation (Jorge Jordana was Secretary General) and an agro-expert for the Food and Agriculture Organization of the United Nations.

He's also a member of the Board of Valladolid's Chamber of Commerce and Industry, a member of the Board of the Spanish-German Chamber of Commerce, Director of the R&D Wine Panel Taste project, creator of Club Emina, and founder of the Duero Oil Association, among many other posts.

After Matarromera, another six wineries were created, including Valdelosfrailes in 1988, in the heart of the up-and-coming DO Cigales, and Bodega Rento.

Bodega Emina in Valbuena de Duero was created in 2005, and had a major impact on Spain's winemaking sector, since it comprised not only a spectacular winery with avant-garde architecture, but also a Wine Museum and a complex which converted Emina into a leader in wine tourism in Castile-León and Ribera del Duero.

His passion for R&D and innovation led to the creation of Abrobiotec, S.L., which focuses on biotechnology applied to the food, parapharmaceutical and cosmetic sectors, and Esdor Cosméticos, which is involved in R&D and production of high-end natural cosmetics.

He was made a member of the University of Valladolid's Social Council in 2012, and was elected president of the Rueda Wine Route in 2013.

Up-close and personal

His interests and hobbies include the countryside, strolls in the vineyards, and admiring the scenery. He's passionate about cheese (he has written several books on the subject) and classical music, especially Mozart, Beethoven and Haydn. He's a history, literature and poetry buff, and also enjoys good conversation with a good wine. But above all else, his passion is wine, a sector his father taught him about when he was a boy.

A year ago, at a breakfast meeting he was asked if Spanish gastronomy could serve as a launching point for Spanish wines, to which he emphatically responded "no". In his view, there are top Spanish chefs, international leaders, who have benefited greatly from gastronomy's rise to the top, but food brands and wineries had not received the same exposure.

Best of luck with old and new projects.

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30/10/2017