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News 2014

Torres strengthens its position in China

Wikispanishfood.com editorial team

Torres China, Miguel Torres Group's largest subsidiary, with revenues of 25 million euro in 2013, increased sales by 10% in the first six months of 2014 and has strengthened its position as the second-leading wine importer in China, 15 years after inception.

Having maintained sales in 2013, the group is now expanding again, unlike most importers. This performance is attributable to its sound position, extensive market distribution, and lower dependence on institutional gifts, despite sharp slides in wine imports affecting the sector in general, due to the Chinese government's austerity measures.

China is one of the leading markets for Mas La Plana, one of Bodegas Torres' most emblematic wines, while its iconic Sangre de Toro, which recently got a new look and design in honor of its 60th anniversary, is the only Spanish brand this year in the ranking of the most admired wine brands by Chinese consumers, published by the Asian magazine Food, coming in 17th.

Bodegas Torres was one of the first companies to focus on China, when it was an emerging market and foreign investment was just starting to flow in, in the mid-1990s. Miguel A. Torres, President of Bodegas Torres and the fourth generation to helm the company, led the move into Asia with the company's first exports in 1993.

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