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Olives from Spain

New markets - INDIA

For the first time, INTERACEITUNA will roll out a general promotional campaign for OLIVES FROM SPAIN in India, an emerging market where foreign products are increasingly popular and where table olive consumption aligns well with consumers' habits.

The main activities to be organized in 2014 are mainly in connection with the media (TV and press), online actions, and promotions at points of sale, such as Spencer's and Future Group (Big Bazaar, Food Bazaar), and also at traditional retail stores.

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