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Opinion
10/12/2013

China, the promised land

Ricardo Migueláñez, Editor of Qcom.es and Wiki Spanish Food

China is becoming a valuable market for Spanish agri-food products. Growth in consumer spending and an increase in purchasing power are driving import demand, a situation which affects more than food industries. Inditex, the Spanish fashion giant, opened more than 121 stores there in the last year, making China the company's second-largest market.

As regards the agri-food industry, and according to data from the Food & Hotel China 2013 fair, Spanish agri-food exports to China are expanding at a rate of 7% per annum, with sales of 320 million euros in the first half of 2013.

China is an especially valuable market for meat, olive oil and wine. The most recent data on Spanish exports to China reflect 20% year-on-year growth in bottled wine sales in the period, to 56 million euros. As a result, Spain is the third-largest bottled wine exporter to China, behind France and Australia.

Exports of Spain's star product, virgin olive oil, to China continue to rise, up 20% year-on-year from January to September 2013, with sales in excess of 61 million euros.

With a view to providing you with the latest on Spain's leading products, we highlight a fascinating report on Dcoop, which aims to become the leading cooperative in Europe in its sector. We also include a detailed analysis of Spain's meat sector and international markets.

Miguel Paradela, Head of Procurements at Lidl Spain, reveals why Spanish products have a strong positioning on supermarket shelves in Germany, and don't miss the report on bakery company Panaria and its plans to internationalize in 2015.

Last but not least, we bring you a selection of noteworthy news from some of Spain's top agri-food companies.

Have a nice week!

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