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October 2013

CAPSA unveils a new image

CAPSA, Spain's leading dairy company, has unveiled a new corporate image for the first time since inception. CAPSA FOOD, the name under which it will operate going forward, also has a new logotype, similar to the previous one but which now integrates all of the company's brands: Central Lechera Asturiana, Larsa, Ato and Innova Food, with a view to highlighting the company's new internationalization strategy.

Although the shape of the logo has changed slightly, the company maintained the same lines and colors, as the new corporate image doesn't represent an end but, rather, a new beginning in which it aims to highlight its current distinguishing characteristics: innovation and development.

The new CAPSA FOOD logo represents another change in the strategy for modernization that the company has been implementing in recent months based on international growth, once again underscoring its staunch commitment to values such as provenance, quality and innovation.

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