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October 2013

New premium turrón line

La Confitería Delaviuda will launch a new line of premium turrón and pralines this Christmas. Four delicious varieties to satisfy the most discerning palates, they come in elegant window boxes, putting their quality and appeal on display for consumers.

This line comprises Almond Cake (200 g) and Chocolate Cake (250 g), two classics from La Confitería Delaviuda made with sponge cake and almonds. The company has two new products: Cafe Mocha and Red Berry Mousse (both 200 g). The former is the perfect combination of mocha and chocolate with a meringue and coffee topping. The latter is made with real strawberries, raspberries and cranberries, providing a wealth of antioxidants.

This Christmas, La Confitería Delaviuda will also launch a new format for its exclusive Disney Chocolates for kids, with individually-wrapped sweets with Mickey and the gang. They come in a fun, practical bucket that children can then use to store their pencils and crayons.

The company, which continues to support and develop its R&D department, maintains its focus on points of sale, with many special exhibits and formats adapted to each market.

This year it will also début an exciting, novel new commercial, in which the Christmas spirit is brought back to life through emotion, tradition, and family. The commercial will run on the main TV channels and on social media.

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12/11/2013