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Opinion
01/10/2013

Anuga, an essential event

This week we continue to advance with our project, wikispanishfood.com, and, just in time for the agri-food sector’s most important international trade fair, we are bringing you the most relevant information on Spanish food companies.

Ricardo Migueláñez, Editor of Qcom.es and Wiki Spanish Food

Anuga, the food fair par excellence, will be held in Cologne, Germany, from October 5th to the 9th. More than 480 Spanish companies will attend this major event, 30 more than in the previous edition in 2011, when Spain ranked second in terms of participation, with 2,170 professional buyers in attendance.

Anuga, now in its 32nd edition, will welcome over 6,700 exhibitors from more than 100 countries, making it the largest platform for promoting international products, and among them, Spanish brands. It is an ideal meeting point for companies that are decisively committed to the international market.

Given its importance, we have to bring Anuga to your attention, since it attracts the entire agri-food sector and, at the same time, we are bringing you the latest stories about Spanish companies.

In this newsletter, we highlight the gastronomic genius of one of our most renowned chefs, Paco Roncero, who shares with wikispanishfood.com his experience at the Andalucía Sabor food fair and his impressions of, and creations with, olive oil, an essentially Spanish product.

We've included an interesting report on one of Spain's most authentic companies, El Lobo, which is expanding its product portfolio to adapt to new consumer profiles.

Wikispanishfood.com also spoke with Juan Miguel Martínez Gabaldón, general manager of Gullón, one of the world's most esteemed companies for its exemplary management throughout the crisis. Gullón is a family-run firm that has expertly adapted to the times by reinvesting profits and entering new markets.

And, with more reason now than ever, we examine the current status of Spanish products in the German market. The importance of tourism as a tool for promoting national products, Spanish exporters’ primary barriers in Germany, how Italian and Greek companies have successfully established themselves there... Essential reading for every company looking to export.  

Have a great week.

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