Fruit Logistica 2014 takes place from 5 to 7 February at the Berlin Exhibition Grounds. The fresh produce trade is more international in scope than any other branch of business, and Fruit Logistica is specifically set up to meet the needs of this global industry. The event organisers of the world's leading fresh produce trade fair have just launched this year’s international promotional campaign.
Gerald Lamusse, Fruit Logistica Global Brand Manager: "Mutual trust and close customer relationships play a key role in the fresh produce business. These can only be achieved through face-to-face contact – something that is as important for exhibiting companies and their customers as it is for our relationships with Fruit Logistica exhibitors. With representatives in 150 countries, our global sales network serves as an excellent basis to achieve just that."
The Fruit Logistica promotional campaign includes a comprehensive package of measures, ranging from direct marketing to media and advertising activities. The exhibition is also represented at key trade events around the globe. With the complete fresh produce value chain presented by 2,543 exhibitors from 78 countries, Fruit Logistica 2013 attracted more than 58,000 visitors from 130 nations.