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Adding value to spanish exports


3 DE junio DE 2013

There's life after Coca-Cola

Yaiza de la Campa. Journalist

In an increasingly globalized market, where consumer goods like soft drinks are increasingly prevalent and the leading brands are primarily produced by multinationals, Sanmy has the honor of being the oldest soft drink company in the Spanish sector.

Founded in 1895 (it celebrated its 115th anniversary in 2010), it is a standard-setter in soft drink manufacturing. At that time, every village had a sparkling water and siphon manufacturer; however, over time, concentration in the sector increased. In the 1950s, there were 5,000 manufacturers in all of Spain; in the 1980s, the number of producers in Barcelona province shrank, from 300 to around 40. There are currently around 30 registered manufacturers, including the sector's big brands. In this context, Sanmy is one of the oldest Spanish bottling companies competing with large soft drink multinationals.

Its facilities in Terrassa (Barcelona) are fully equipped to produce new products, brands and formats, and bottling is completed to the highest quality standards.

Service, quality and innovation

The guidelines governing Sanmy's operations are clear: service, quality and innovation. The company bottles more than 179 drinks under approximately 60 different labels and produces various flavors in a range of formats. Over time, it has renovated its facilities with up-to-date production and bottling systems adapted to new market demands. Sanmy takes the combination of traditional old glass siphons and sparkling water and updates it, giving the drinks a new lease on life in single-use recyclable PET bottles. Every year, the company launches new products on the market to meet the public's changes tastes.

As regards quality, Sanmy is certified to the new International Food Standard (IFS) V5, having first obtained certification in 2011, and renewing it in 2012.

For the Puértolas family, the environment is a top priority. Accordingly, drinks are packaged exclusively in recyclable PET and glass bottles.

Sanmy: here, there, everywhere

Sanmy has its own fleet of trucks which cover all of Spain and serve both the HoReCa and large distribution segments. Its main distribution clients include Makro, Carrefour, Dia, Alcampo, Simply, Sorli, Bon Preu, Condis, Miquel Alimentació and El Corte Inglés.

Exports are also a priority for the company, whose main markets are France, Italy, Portugal, the UK and Germany.

Social Media

In early 2011, Sanmy expanded its media marketing approach to improve its brand-product's positioning in Social Media, focusing on four main factors: Research, Proposal, Strategy and Action Plan. Well aware of the importance of social networks, Sanmy has a YouTube channel, and Flickr and SlideShare accounts, as well as a blog, Twitter, a LinkedIn profile and a Facebook page.

Product news

-Healthy drinks: Lemon and Orange Sport Geiser, launched in April 2012.

-Sanmy Lemon Tea. Launched in 2012, together with Sport Geiser.  

-Apple Soda Geiser. Soft drink from the Tropical Geiser range, Apple Soda with touches of ginger, alcohol-free. June 2012

-Little Siphon Geiser. Key launch in 2012. In March 2012, this refreshing drink with no added sure for children was presented at the Alimentaria food and beverage show.

-Ice Coffee. Key launch, refreshing ice coffee drink sold in a plastic bottle with dispenser. (2011)

-Caipirinha. Key launch of the Tropical Geiser brand, non-alcoholic cocktail. (2011)

-Super Mojito Geiser. Non-alcoholic cocktail in an exclusive, practical bottle with dispenser. The design provided notable advantages to the foodservice sector, allowing for cocktails to be served more quickly. (2010)

-Sanmy Tonic. Launch of a single format: 1-liter PET bottle.

-Guaraná. Beverage designed for the Latin American segment, which accounts for 4% of the population in Spain. Currently in the internationalization phase. (2009)

-Sanmy Cola. The company created this new product based on an improved formula; available in 2-liter PET bottles (2010).  

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