21 DE enero DE 2016
Wikispanishfood editorial team
Tennis star Rafa Nadal is the face of Spanish Olive Oils promotional campaign outside Spain. Under the slogan "Born in Spain. Admired around the world", the campaign brings together two world leaders: Spain's most international athlete and Spanish Olive Oils.
The campaign is the result of a collaboration with the Ministry of Agriculture, Food and the Environment, as part of the Strategic Lines for the Internationalization of the Agri-food Sector. It shares creative inspiration and an image with the campaigns to be rolled out by the Table Olive, Ibérico Ham and Wine Interprofessional Associations.
The campaign image highlights two elements with very close ties to Spain: our outstanding extra virgin olive oils and the sea of olives, the symbol of the most extensive olive grove on the planet.
Teresa Pérez Millán, director of the Spanish Olive Oil Interprofessional Organization, commented during the presentation of the initiative: "Working with a world-renowned figure such as Rafa Nadal to promote our product guarantees our success as part of a campaign that will reach consumers in several countries, such as the US, China, Australia and Brazil". A tennis player that exemplifies very positive values for hundreds of millions of people around the world: professionalism, the desire to always improve, and hard work. Those same values have guided our industry for decades, and they explain, to a broad degree, our leading position worldwide in terms of the quality and quantity of olive oils sold.