The Reputation Institute, the world's leading reputation management consultancy, has published its RepTrak® Pulse Spain 2013 study, in which Central Lechera Asturiana was rated as the Spanish dairy company with the best reputation. It also ranked as the leading dairy company in Spain for the second time.
One of the dimensions of reputation analyzed was "Leadership", i.e. professional and quality management, an area in which Central Lechera Asturiana ranked ninth.
In "Citizenship", which evaluates companies' contribution to their surroundings and the environment, the Spanish dairy company took eighth place.
This study offers the most ambitious analysis of Spanish companies' reputations. A total of 100 firms were evaluated, chosen by the general public based on a study of spontaneous mentions in connection with positive or negative reputations. The fieldwork, which was completed in February and March, comprised 4,830 consumer interviews and 11,617 evaluations.