19 DE junio DE 2018
Wikispanishfood Editorial Team
Embutidos y Jamones España e Hijos, under the Royal Spanish Football Federation's official food brand, El Gourmet de La Roja, aims to promote Spain everywhere the national team plays by collaborating with a range of products of the highest quality.
The Toledo-based meat company will be responsible for supplying one of the top products that best represents Spain, both nationally and internationally, as part of this initiative. For this purpose, the company’s founder chose its best 100% Iberico acorn-fed “Miguel España national team” hams specifically for the 2018 World Cup in Russia.
Moreover, Florencio Sanchidrián, who was named Global Ambassador for Iberico Ham by the International Academy of Gastronomy, will also attend as the official ham carver.
"Accompanying the national team with our brand and our products fills us with pride. It's an honor to be part of this initiative along with famous brands in the industry, and to represent our country. We identify with our team's values: hard work, the determination to get better each day and the commitment to giving it our all. As a result, we can offer hams of the highest quality to customers all over the world," said Miguel España, the company's founder.
Embutidos España, which is committed to sports and believes hard work begets success, has been operating for more than 30 years and exports its products to over 60 countries. The primary destinations are Germany, Australia and the Netherlands. Europe as a whole is the company's main market, absorbing 50% of all production, followed by South America (30%), Africa (5%) and Canada (5%), while the remaining 10% corresponds to Central America, Asia and Oceania.